Effective Date: 09.11.2024

Mind the UX Sàrl ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (FADP).

1. Who we are

Mind the UX Sàrl is a company registered in Switzerland, specializing in user experience consulting and behavioral science applications. For privacy-related questions, you can contact us at:
Email: simpleproductdesign@proton.me

2. What data we collect

We may collect the following types of personal data:

• Identity Data: Name, title, company name.

• Contact Data: Email address, phone number, and mailing address.

• Technical Data: IP address, browser type, and website usage data.

• Transaction Data: Details of payments made for our services.

• Preference Data: Interests or preferences related to our services.

We do not collect sensitive personal data unless explicitly required for a specific purpose and with your consent.

3. How we collect your data

We collect data:

• When you fill out forms on our website (e.g., contact forms, subscriptions).

• Through cookies and analytics tools when you visit our website.

• During communications via email or phone.

• When you engage in a contract or purchase our services.

4. How we use your data

We use your personal data for the following purposes:

• To provide, manage, and deliver our services.

• To respond to your inquiries and communicate effectively.

• To process payments and issue invoices.

• To send newsletters, promotional materials, and updates (only if you opt-in).

• To improve our website and services through analytics.

5. Legal basis for processing

We process your personal data under the following legal bases:

• Consent: For marketing emails or specific opt-ins.

• Contractual Necessity: To fulfill a contract or pre-contractual obligations.

• Legal Obligation: To comply with Swiss or EU laws.

• Legitimate Interests: To improve our services and maintain communication with clients.

6. How we protect your data

We use appropriate technical and organizational measures to safeguard your data from unauthorized access, disclosure, or loss. This includes encryption, access controls, and regular audits of our data protection practices.

7. Sharing your data

We do not sell or rent your personal data. However, we may share it with:

• Service providers (e.g., payment processors, email platforms) who support our business operations.

• Legal authorities if required by law.

• Business partners if you opt-in for co-marketed services.

8. Data retention

We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements.

9. Your rights under GDPR and Swiss Privacy Law

You have the following rights:

• Access: Request a copy of your personal data.

• Rectification: Request correction of inaccurate or incomplete data.

• Erasure: Request deletion of your data ("right to be forgotten").

• Restriction: Request restricted processing under certain conditions.

• Data Portability: Receive your data in a portable format.

• Objection: Object to processing based on legitimate interests or direct marketing.

• Withdraw Consent: Withdraw your consent at any time.

To exercise your rights, email us at simpleproductdesign@proton.me

10. Cookies

We use cookies to enhance your experience on our website. You can manage cookie settings through your browser or opt out of non-essential cookies via our cookie banner.

11. International data transfers

If we transfer your data outside Switzerland or the European Economic Area (EEA), we ensure compliance with GDPR by using approved safeguards such as Standard Contractual Clauses.

12. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

13. Changes to this policy

We may update this policy from time to time. Significant changes will be communicated via email or a notice on our website.

14. Contact us

For questions about this Privacy Policy or your personal data, contact us at:
Email: simpleproductdesign@proton.me

By using our website or services, you agree to this Privacy Policy.